Writing a Facebook post for selling isn’t just about introducing the best or most valuable aspects of your product. Instead, you need to invest some effort in using effective Facebook post-writing formulas and then test and adapt based on valuable experiences. Here are five effective formulas.
1. AIDA Formula
The AIDA formula is not only for Facebook sales but is used in various forms of content, including SEO and PR. AIDA stands for Attention, Interest, Desire, and Action – the four steps when persuading potential customers who aren’t aware of you yet.
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Attention: Capture their attention. Your Facebook post’s title should ideally be 8-12 words long – avoid cramming too many words in or using excessive CapsLock; this can scare off customers. You can achieve this through comparisons, warnings, trending topics, uniqueness, and more.
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Interest: Create interest. Present the most intriguing and appealing features of your product or service. Understand customer needs to provide the most relevant information.
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Desire: Stoke desire. After engaging their interest, you need to create a strong desire in your audience by satisfying their curiosity. Provide real-life examples, benefits, discounts, unique features, and practical facts to ignite desire.
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Action: Call for action. After the first three steps, it’s easier to urge customers to take action. Create a sense of urgency, like offering a limited number of deals or exclusive discounts to encourage immediate responses.
2. FAB (Features – Advantages – Benefits)
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Features: Present the most outstanding feature of your product or service that sets it apart from your competitors.
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Advantages: Explain what your product or service does to help customers.
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Benefits: Highlight how your product or service fulfills customer desires and expectations. Show what the reader stands to gain. For instance, if they purchase your product, they can enjoy substantial discounts.
How durex created a features/advantages/benefits ads. |
3. PAS (Problem – Agitate – Solve)
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Problem: Identify the customer’s problem.
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Agitate: Dig deeper into the issue, emphasizing its impact on their lives.
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Solve: Present your solution to the problem, showing how it can improve their situation. Use practical examples and real-life testimonials to back your claims.
4. HSSBC (Header/Hook, SA, SB, Brand, CTA)
- H (Hook): The hook is your bait – something that grabs attention. Hooks include shock, value, pain, seriousness, and more. Find attention-grabbing keywords based on trends, competitor research, effective posts, customer desires, or Google AdWords keywords.
- SA (Same as): Create a sense of similarity with your audience. Express understanding of their issues, sympathize with them, and provide solutions.
- SB (Same but): Differentiate your brand or product. Highlight one unique aspect that sets you apart from the competition.
- Brand: Build trust by presenting your brand’s reliability and reputation.
- CTA (Call to Action): Encourage your readers to take action. Use promotions, special offers, or limited-time deals to urge them to respond.
5. SSS ( Star- Story- Solution)
Utilize a celebrity or a specific person to build trust with your Facebook audience.
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Star: Use a particular character, such as a celebrity or a genuine customer of your product or service.
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Story: Craft a story about their challenges, events, ups, and downs, which led them to require your product or service. Keep the story concise, logical, and relatable to avoid overwhelming readers.
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Solution: Provide a solution derived from the story. Integrate your product or service as the tool that helped the character overcome their issues.
