TikTok is currently a trending platform, especially as selling on Facebook becomes increasingly expensive and Facebook’s rules become more stringent, limiting the reach of your posts. While the majority of TikTok users are still relatively young, the number of users aged 25 and older is growing in Vietnam. So, it’s a good time to start your TikTok channel.
If you’re wondering how to create a TikTok channel with hundreds of thousands of followers and make it serve your purpose, this article will help you through the basic steps.
1. How to Determine Your TikTok Channel’s Direction
How to find content ideas?
It’s great if you already have an abundance of ideas, and you can start scripting and producing your videos. But what if you don’t have any ideas? Take a tour of TikTok in Vietnam, China, and even Instagram to explore trending topics, filter through them, and choose those you’d like to create content around.
Even when you have multiple ideas, keep researching, because trends will help you get more views.
If you’re building a TikTok channel for your products or services, remember not to advertise directly, show logos, or make sales pitches like on Facebook. TikTok is a content-oriented social platform.
What is the purpose of your TikTok channel?
Having hundreds of thousands of followers and views on your TikTok channel doesn’t guarantee success.
Why? The success of a video should be evaluated based on your goals. If your goal is to sell a product, a video should convert views and comments into actual sales. This means it’s essential to clearly determine your channel’s purpose and link it to conversions or other actions. Your TikTok channel might also exist simply to deliver value or lessons.
Why should you avoid diversifying your content?
Choose one type of content and stick to it consistently. For instance, if you decide to create a channel focused on skincare, all your videos should revolve around skincare. Don’t jump from skincare tutorials to food reviews or travel vlogs.
Focus on one type of content, as it helps TikTok categorize and distribute your content correctly. If your content is all over the place, TikTok won’t understand what your channel is about.
2. Suggested TikTok Video Types
Here are some TikTok video types that perform well:
- How-tos, tips, and tutorials.
- Trends.
- Sports.
- Fashion.
- Makeup and skincare.
- Food.
- Videos featuring attractive individuals.
- Humor.
To get TikTok to suggest your video, they need:
- Creative content that adds value and addresses viewer’s problems, in compliance with TikTok’s guidelines.
- Content should follow trends (music, icons), use relevant hashtags, and fit into a particular category.
Videos that don’t provide value to the community are less likely to be suggested and may even be removed by TikTok.
3.How to Create an Initial Impact
Similar to Facebook, you need a seeding team to help you gain an initial audience. Here’s how:
- Create multiple TikTok accounts (using various email addresses), around ten for seeding.
- Encourage friends, colleagues, and acquaintances to engage with your content and share it.
4. Starting Your Own TikTok Channel
- Define the purpose of your TikTok channel.
- Choose a content direction (refer to part 1).
- Research your target audience and competitors in the same niche.
- Explore global TikTok trends.
- Start producing and posting videos daily.
Take note that you should not start posting videos immediately after creating your channel. Instead, spend 3 days engaging with the TikTok community by liking, commenting, and sharing to show TikTok that your channel is an active contributor. After this initial phase, you can start posting videos.
6. Some Ideas to Consider
Here are a few TikTok channel ideas you can consider:
- Building a channel for your services, similar to @mcmisthy who teaches English and singing.
- Focusing on your products, like the fashion channel In here store, which exclusively features clothing.
- Specializing in a particular field, such as skincare like @skincarebyhyram.
- Showcasing your store, like H2T store, which creates funny videos within the shop (learning from foreign videos and competitors).
- Creating content focused on how-tos, tips, and tutorials, like Ni Na Le, who guides viewers on photography, fashion, makeup, and more.
7. What to Keep in Mind When Building Your TikTok Channel
- Avoid using hashtags such as #shop, #store, selling, brand, spa, cosmetics, address, phone number, etc., in your videos. TikTok considers these commercial content, which won’t get a lot of suggestions.
- Use relevant hashtags that match your content, around 5-10.
- Don’t reveal personal information such as your address and phone number. Include such details in your landing page’s bio for those who need to access them.
- Maintain a consistent theme throughout your content. If you want to introduce a different topic, create a new channel. (As mentioned earlier)
- Keep your videos concise, between 15 and 60 seconds, with the most engaging part in the first 3 seconds.
- If you think advertising videos won’t get views, consider looking at Thai ads; some of them are highly meaningful and funny, which attracts many viewers. However, avoid including logos in your video (they might be removed).
- Don’t delete your videos. Even if a video only has a few views in the beginning, don’t rush to delete it. One day, TikTok might suggest your video, and it could receive hundreds of thousands of views.
Keep Going!
